Marketing professional with experience enabling four nonprofits and a green tech business to achieve record growth by managing all their marketing and PR efforts

SUMMARY OF ACCOMPLISHMENTS AND SPECIALTIES

 

• Marketing Campaigns: Expanded Palo Alto Art Center’s, a nanotechnology association’s, and two green organizations’ geographic reach severalfold and helped increase clientele to record levels by managing all marketing. Brought San Jose Silicon Valley Chamber of Commerce’s marketing into the 21st century, led its complete rebranding, and engaged many high-tech and political VIPs.

• Public Relations: Built San Jose Silicon Valley Chamber of Commerce’s PR function from the ground up. Boosted media coverage for a green organization 75%, increased media coverage for Palo Alto Art Center 50%. Successfully managed relationships with PR agencies.

• Relationship Development: Secured national TV stations and magazines. Worked with several globally known celebrities and politicians to help market organizations. Leveraged past experience as a reporter at the SJ Mercury to uncover and initiate new business opportunities and successfully contact prospective partners and clients.

• Organization: Consistently managed marketing and PR campaigns within schedule and budget. Leveraged experience founding and building a green tech business to manage complex workflows in many locations at the same time. Managed relationships with vendors at several companies.

• Communication: Developed and managed websites, and optimized SEO. Created marketing collateral in several media. Wrote book on workplace morale, and gave presentations on green business and on writing press releases.

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